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    Why Mobile Apps are Important for Online Selling in 2020?

    Selling products online has become a key strategy for every business to survive in market. Brands are already selling through E-commerce websites but it is not enough to survive in today’s cut-throat competition? That’s where shopping mobile apps are coming into the picture.

    With mobile apps, the smooth shopping experience is offered to users and this ultimately results into fruitful growth in conversions & sales. Seeing so many benefits one must look forward to consult E-commerce app development company to launch shopping app. As per reports, over 5 billion users have shifted to mobile platforms. So, it is the perfect opportunity to target such a huge user base by adapting to a mobile platform.

    Key Parameters to Consider when developing Mobile Apps

    1. Select Right Platform

    Android & iOS are the most popular platforms having largest number of mobile users across the globe. Now, it completely depends on the brand which platform they will select to engage users. The best option is to build cross-platform mobile apps for both Android & iOS platform.

    2. Integrate Great Features

    A mobile app is of no use without having jaw dropping features. So, it is important to include the best features within the app to make buying process simple. Add some really useful features on the app with latest trends to enhance the shopping experience of users.

    3. Engaging UI & UX

    User Interface plays a significant role in the mobile app success or failure. If the users find the app disorderly, its survival is very tough. So, before going for mobile app development, one should analyze the app behavior & performance from end-user’s perspective.

    4. Competitor Analysis

    Planning to launch apps on the Google Play Store or Apple App Store? But make sure, you have proper knowledge of what your competitors are offering. This gives better insights about your strong points and what extra you need to add.

    5. Target Your Audience

    Target your audience smartly and then launch your mobile app. This will definitely help you in providing relevant content to your users & ultimately impact their buying decision. One must update the mobile app regularly to get better results.

    Top Benefits of an E-commerce Mobile App:

    1. Brand Awareness

    It is clearly observed that numbers of apps on the Google Play Store or Apple App Store are growing on daily basis. This is an indication that people are spending plenty of time on mobile apps & business owners are taking full benefit of it. Branding through mobile apps can simply put your E-commerce business to the next level.

    2. Regular Conversions

    Mobile apps selling bring more conversion to your business as compared to the websites. The convenience and comfort offered by mobile app is unmatchable & this ultimately results into higher sales & business revenue. You can hire mobile app developers to make your mobile app more engaging & feature-rich.

    3. Customer Support

    Build strong bond with customers in order to retain them for longer duration and they rely on your store for shopping. Well, mobile apps are integrated with chatbots offering much better support to users. Providing quick solution to every user query or complaint will build loyalty among users to your business.

    4. Customers Value

    Make your users feel special and important by sharing points & rewards. This will encourage them to buy more from your store app in hope of getting rewards for the money spent. This can make users loyal to your store and bring more transactions in result.

    5. Improve Customer Engagement

    As per the latest studies, an average user spends more than 3 hours a day on their smart phone. This clearly indicates there are bright chances of improved user engagement.

    6. Connect Users to Brand Directly

    By giving users every feature to buy everything with a few taps, mobile app connects users to your brand directly. The users do not have to open any web browser or enter the URL; all they need have to do is just buying from the installed app.

    7. Push Notifications

    Sending alerts to the users through push notifications will keep them updated regarding every latest deal & offer. Push notification has become a great marketing tool nowadays. Sharing some catchy title with additional discounts simply leads the users to successful order creation.

    Frequently Asked Questions

    1. What is an e-commerce app?

    E-commerce is the process of electronically buying or selling products on online platform or over the Internet. Online shopping for retail sales direct from mobile apps is termed as E-commerce app.

    2. How do I develop an ecommerce mobile app?

    • Select the best layout for your app.
    • Customize its appearance the way you want.
    • Add payment, loyalty, and other features.
    • Make it highly engaging.
    • Publish the app for your store and sell products globally.

    3. How much does an e-commerce app cost?

    The cost of e-commerce app development depends on the features need to be integrated into it. Advanced feature mobile app is costly in development in comparison to basic app.

    4. What are the benefits of e-commerce?

    • Lower Costs.
    • Overcome Geographical Limitations.
    • Gain New Customers with Search Engine Visibility.
    • Locate the Product Quicker.
    • Provide Comparison Shopping.
    • Enable Deals, Bargains, Coupons, and Group Buying.
    • Eliminate Travel Time and Cost.
    • Provide Abundant Information.

    Wrapping Up

    The ease and convenience in shopping straight from the home is one of the major reasons why everyone is choosing E-commerce mobile app. This is why brands are consulting Mobile Application Development Company to give new heights to their business operation. By opting for mobile platform you can provide users a personalized and flawless shopping experience. So, match with the growing demands of users by offering them latest features and functionalities.

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