In today’s digital age, video content is considered to be the future of digital marketing as more and more online businesses are promoting their products in the digital landscape through video editing apps. According to HubSpot, about 70% of businesses have reported that their number of sales increased by adding video content. Also, 85% of customers depend more on videos to make their purchase decisions. Thus, businesses are now focusing on investing in video editing app development to meet their customer’s changing demands and enhance the brand image.
As video content is gaining a lot of popularity, more and more people are accessing it through their smartphones and brands are taking full advantage of this medium.
As a leading mobile app development company, we not only specialize in video editing app development but also video on-demand app development. However, in this article, we will focus on video editing app development and things to consider to get started.
Important Factors to Consider for Video Editing App Development
Here are the key factors that you need to consider while creating your first video editing app:
1. App Ideation
During the app ideation phase, you will face more challenges around streamlining ideas and product development. By researching and brainstorming, you can come up with a new, unique approach that can meet the market needs.
You should make sure that your app idea is achievable and has a huge scope. To achieve the profitability of the idea, you need to do competitive analysis, conduct market research and define business goals within a timeframe.
2. Target Audience
Next, you need to decide on your target audience. When it comes to the business of creating videos, you need to know who your target audience is and what they are expecting from your app.
For example, if your target audience is interested in online shopping, your video editing application should consist of features that allow them to experiment with various looks and keep them informed about the latest trends.
3. Mobile Platform
You need to decide whether you want to build your app for iOS, Android, or both. iOS app development helps you build applications that are well coded and deliver an incredible user experience. iOS devices are highly synchronized with each other which leads to faster and easier app development. Also, there are no compatibility issues as there are very limited iOS devices and hence, developers can easily build responsive apps for your iOS users. If you are targeting affluent geographical regions like the US, Europe, etc., then it is best to opt for iOS app development.
If you want to target a broader global audience then you should consider hiring Android app development services. Android has a lion’s share in the global mobile platform market. So, naturally, there are more number of users on Android than on iOS. Especially, in developing countries like India, Argentina, Brazil, etc., opting for Android app development services can be the best option for you. A mobile app development company can utilize Android with greater ease than any other platform. Moreover, native Android apps can be ported easily on other mobile platforms like Blackberry, Symbian, and Ubuntu.
Another reason why you should hire Android app developers is because Android has a lower barrier to entry. To register as a developer on the Apple App Store requires you to pay a $99 yearly subscription and need a Mac to develop and release the app.
In the contrast, to register as a developer on the Google Play Store, you will need to develop and release Android apps by making a one-time payment of $25. Also, Android app development can be done on Windows, Linux, and even Mac.
If you want to build a video editing app for both platforms, then cross-platform app development is the best and the most cost-effective option for you. There are several cross-platform app development frameworks that allow you to build apps for multiple platforms. Some of them include Flutter, React Native, PhoneGap, Mono, NativeScript, Xamarin, and many more. You may consult with a professional mobile app development company to see which framework fits your requirements perfectly.
4. App Features
When building a video editing app, make sure you keep the user interface simple with easy-to-use features and functionalities. It’s wise to start with an MVP version to allow your users to first get familiar with the app. Once the users get used to your app, consider their feedback and inputs to improve your app and meet their needs. This will help you boost the overall success of your app.
Here are some of the innovative features you can incorporate into your video editing app.
• Audio effects or tracks
• Merging different types of files (videos/images) into one
• Video trimming or frame addition
• Extended edits such as exposition, contrast, shades, saturation, temperature, tints, etc.
• Video editing while recording with filters, special effects, and textures.
• Social sharing features
• Saving video in different formats
These unique features can help you attract and engage your audience also which leads to increased user acquisition and retention.
If you want to generate more revenue from your app, it is a good idea to build an MVP version that can help you test different monetization approaches including subscriptions, premium features, and in-app purchases.
Video editing app development can also enable businesses to earn. Snapchat and Instagram stories allow businesses to add video clips for their product promotion. You should add interesting elements like face filters, geotags, effects, and innovative features to allow users and businesses to use them efficiently.
6. Social Media Integration
Integrating social media platforms with your video editing app is essential for the app’s success. Once your users create interesting content, they would love to share it on their social media accounts like Instagram, TikTok, Facebook, Twitter, and many more to boost their visibility.
It is a great idea to integrate social media platform in your video editing app to allow users to share the videos across various platforms.
Some of the Best Examples of Video Editing Apps
Here are some of the examples of leading examples of video editing applications. You can take inspiration from these apps and consult with a mobile app development company to build a unique, engaging, and compelling video editing app.
• Apple Clips (iOS)
• iMovie (iOS)
• Splice (iOS)
• KineMaster (Android)
• WeVideo (Android)
• Adobe Premiere Clip (Android/iOS)
• Boomerang (Android/iOS)
• Quik (Android/iOS)
• InShot (Android/iOS)
• Magisto (Android/iOS)
• Renderforest (Android/iOS)
Video editing app development helps you build Editing video clips to create engaging content has always been the primary objective. Video editing on systems requires accurate specifications, huge RAM, technical knowledge, considerable storage capacity. Creating videos on mobile videos on mobile devices like smartphones, and tablets using video apps is much easier. Do check out the above-mentioned video editing apps to draw inspiration and consult with mobile app development company to build unique video editing apps that allow businesses to create interesting and engaging video content for their target audience.
Frequently Asked Questions
1. How much time does it take to build a video editing app?
The video editing app development time depends on the design complexity of your app. Generally, small-scale apps can be built within 3-6 months, medium-scale apps within 6-10 months and complex apps may take up to 10+ months.
2. How much does it cost to build a video editing app?
Again, the cost of developing a video editing app may vary according to the design complexity of your app. The cost of building a simple app may range from $70,000-$100,000, medium-level app ranges from $120,000-$170,000, and for large, complex apps, the cost maybe $200,000-$250,000+.
3. How to select a mobile app development platform?
Before selecting a mobile app development platform for your project, you should consider the following factors:
• Know your target audience
• Understand the users’ expectations
• Plan your budget and timeline
• Know the security implications
• See if the mobile app development platform can be integrated seamlessly with other platforms
Have More Questions? Please Feel Free to Ask Our Video App Development Specialists.