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  • Top Digital Marketing Strategies to Promote Your Mobile App

    Almost everybody you know in the commercial space is developing a mobile. Aren’t they? From an independent florist to multinational tech giants, all are increasingly relying on apps. That makes app stores inexplicably crowded places. And it’s not just that. Many organizations and companies and multiple apps for different things. So, it’s difficult for your app to stand out and attract the target audience. That’s why mobile app marketing is so important.

    Developing an outstanding app is much easier than letting the world know how amazing your app is. Choose the suitable app development services, and you’re ready to get an app. But mobile app marketing is not easy. However, it’s not rocket science either. We have talked to digital market experts and found out the most effective digital marketing strategies. Keep scrolling for making the app stand out in app stores.

    Before we dive deep into digital marketing strategies, it is important to understand the importance of marketing for your business app.

    Benefits of  Digital Marketing for Mobile App

    Benefits of  Digital Marketing for Mobile App

    We have mentioned a few business benefits of digital marketing of your mobile app. Every business should invest in digital marketing tips irrespective of their business size in competitive world.

    Identify Target Audience

    Performing marketing of your mobile app helps to identify your target audience. You get regular data insights to make right and smart business decisions. The tools it offers help to gain real time data and integrate them to ensure marketing achieves long-term business goals.

    Improve Customer Base

    Successful businesses focus on retaining customers for longer duration instead of trying to engage only new ones. Customer loyalty plays a vital part to boost ROI, grow sales, and achieve revenue. Digital marketing guarantees your brand is always the talk of town encouraging people to engage repeatedly.

    Grow Conversion Rates

    Not all businesses focus on investing in strategies to grow their conversion rates. This can be easily  observed from the numbers. Merely 30% of businesses across the globe are able to achieve desired conversion rates. It clearly indicates that more efforts are required to convert prospects into real customers. Here online marketing services helps to engage potential markets that are later converted.

    Cost Effective

    In comparison to conventional marketing, digital marketing strategies is cost effective. As per reports, ad clicks from mobile platforms are 20% cheaper than other platforms. Optimizing mobile app marketing or performing push notifications is less expensive than conventional process. It is a great move for small businesses having limited marketing budget. So if you want to reach maximum people for a fraction of the price, mobile marketing is the way to go.

    Personalized Service

    Brands can share personalized messages to their target audience using mobile apps. Users on regular basis access mobile devices to perform daily tasks and constantly check their phones to keep a close eye on updates. That’s why the data received by users on their mobile platforms appears personalized than any other resource. This is something advantageous for long term success. Investing in personal and user-focused marketing campaigns can end into amazing results. However, to build such strategy you need to personalize your marketing activities regularly.

    Popular Mobile App Marketing Strategies

    Popular Mobile App Marketing Strategies

    Know Your Audience

    Nothing works better for your works than knowing the people for whom you built it in the first place. Almost every digital marketing expert would suggest you extensively research the target audience before launching the app. Even if you have already launched the app, doing thorough audience research significantly helps your marketing campaign. Know deeply about the people you want to target. If the app’s features – and the marketing strategy – are built around their needs, your app is going to get the desired users.

    Create an Immersive Landing Page

    The landing page is where a potential user gets the first impression. Make it as attractive as possible – both in terms of design and content. The more engaging your landing page is higher the chances of people installing the app. It should extremely user-friendly and have an easily understandable overview of the app. It should also provide information that your target audiences are looking for. The landing is the welcoming gateway to your app, whether it’s Android app development or app design. So, create your best efforts.

    Spread the Word on Social Media

    Social media marketing has worked impressively for businesses launching a new app. A growing number of people are using social media. And most of them are spending a significant amount of time on various social media platforms. The social media marketing strategy, therefore, is based on the concept of “reaching out to people where they are.” Social media campaigns – both paid and organic – bring considerable ROI when it comes to app marketing. You could post a series of snippets containing your app’s key features and design elements. Include a call-to-action in every social media post. It could be a link to the landing page of your app or your website.

    Use Machine Learning in Marketing

    Most of us know that machine learning can go much deeper than any other analytics technique. Machine learning is now one of the most effective emerging techs in digital marketing. With the help of ML, you can unlock user behavior like never before. It gives you insights into users’ likes and dislikes. You can use these crucial data to make your app more engaging and user-oriented. There are multiple advantages of using machine learning, be it iOS app development or mobile app customization. It makes your data mining process easier and efficient. ML also makes it easier for customers to drive value from your products and services. Machine learning lets to personalize the app experience using insights.

    Ensure the Right App Onboarding

    Once an audience is convinced by your marketing or the landing page, they might install the app. Then comes the next most crucial step: the app onboarding experience. Creating a smooth and engaging onboarding experience is critical to the success of your app. If you fail to do that, people might just never use the app. Worse yet, they might uninstall it immediately. With the right onboarding strategy, you can dramatically increase engagement and the number of downloads.

    For instance, you could create a demo or tutorial video about “how to use the app.” Such measures help you to retain and increase app users. Multiple surveys have suggested that mobile apps with an engaging onboarding experience have a significantly low user abandonment rate.

    App Store Optimization

    Hundreds of millions of app downloads, app store optimization are key to the success of your app. You must have an ASO strategy in order to enhance visibility and downloads. Create backlinks for improving your app’s rank in the store. Coming SEO with ASO substantially improves the effectiveness of your marketing. Write titles and subtitles according to SEO needs. Use all the relevant keywords in the app’s description and other areas of content.

    Use Native Advertising

    Native advertising is kind of insidious in nature. The audience wouldn’t understand that they’re seeing a native add until they are deep into it. This is mainly due to the unique format and content strategy used by native ads. Leading companies and organizations are increasingly using native ads mainly due to its unique nature and effectiveness. These formats of advertising may look like comparatively more expensive. But when you consider the ROI, it’s worth using.

    Content Marketing

    Content can make or break your mobile app marketing strategy. Marketing helps to address people’s questions instead of focusing on with irrelevant promotions. It comprise of creating blog posts, web pages, videos, podcasts, white papers, and case studies for long-term success.

    Content marketing assist in achieving different goals including:

    • Grow brand awareness
    • Boost brand customer base
    • Engage target audience
    • Convert business leads

    Digital marketers focus on content that’s perfect for different user personas in different aspect of sales funnel. Content for user who is exploring your brand first time is different from a prospect who is almost ready to buy. Having understanding of the buyers’ journeys helps with creation of unique content that meets their needs on regular basis.

    Email Marketing

    Another digital marketing strategy for your mobile app promotion involves Email marketing. You can simply send promotional and personalized emails to your prospects to build relationships. This results into higher chances of converting prospects into buyers, and later encouraging them to become loyal.

    Email marketing assist in achieving different goals including:

    • Generate traffic to your website- Your emails include links to website pages. Key performance indicators consist of open rate and click-through rate.
    • Economical- Compared to different marketing activities like direct mail, or SMM, email marketing is low priced. You need to enroll for a subscription to email marketing software to share thousands of emails simultaneously.
    • Delivers targeted messages- Everyone present in your email list is interested in receiving information. They want to know about your mobile app offerings and features. By deeply segmenting your list, it becomes easy to deliver super-targeted information.

    Video Marketing

    Video is a perfect medium to promote your mobile app, services, and brand. You can create videos having mobile app working, features, interviews of experts, users feedback and how-to videos. You can integrate videos to your mobile app promotional website, PPC advertisements, or social channels to grow sales.

    Video marketing assist in achieving different goals including:

    • Improved ASO- Mobile apps reach on top of marketplace ranking if they add video to mobile app promotion. Including a video in a mobile app improves ASO, which ensures the rank is improved.
    • Grow conversion rates- When you include video on the home page, it can grow conversion rates by up to 30%.
    • Improved branding- Apart from growing conversion rates, brand association get a significant surge after accessing a video. When users watch a video, 73% prefer to share with others.
    Conclusion

    Creativity, innovation, and technology remain central to an effective digital marketing strategy. That’s even truer when it comes to mobile app marketing. It’s a constantly evolved area of marketing. What worked yesterday might just not work today. You need to stay alert about all the trends and shifting consumer behavior. The strategies we just discussed worked amazingly well for hundreds of businesses. And these too would evolve with time. At Mobi India, a mobile app development company, we keep track of all the changes happening in the mobile app world. We have dedicated teams for design, development, and marketing your apps. With us, you don’t have anything about your app – from the design plan to the marketing strategy.

    FAQs

    What is mobile app marketing?

    Mobile app marketing is about promoting your app to increase the number of downloads and user engagement. It includes interacting with your users through the app’s entire lifecycle — from when they first hear about your app, to when they become a loyal and regular user. Successful mobile app marketing needs a strategic approach.

    How much does it cost to build a mobile app?

    The mobile app development cost in India depend on several factors. Design complexity, development time, type of features, etc. play an important role in calculating the costs. Mobi India delivers design-rich apps at a competitive price.

    How long does it take to develop a mobile app?

    There’s no predefined time for developing a mobile app. It varies widely depending on the features of the app and its design. The best way to know an estimated time is to consult development experts. Mobi India designs and develops feature-rich iOS and Android apps in short development time.

    Would my business benefit from mobile app marketing?

    YES. To remain competitive in digital space, traditional marketing is not the right approach to get desired business outcome. To drive modern customers, it is crucial to advanced digital marketing strategies for your mobile app to engage. It really is as simple as that.

    In what time duration results will be visible?

    When you carry our paid digital marketing strategies like PPC results will come at a faster rate. Alternatively, long term strategies like social marketing, content marketing, push notifications, and search engine optimization require patience. They generate results after a few months; however, no specific time period is available to set in advance.

    Do you work in any specific time zone?

    Our professional digital marketers are flexible to serve you in any time zone. We follow the set time zone of our client and regularly share all reports with the stakeholders to get timely feedback.

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