In this ever-evolving technology world, mobile applications are playing an important role in the transformation of multiple industries. More and more enterprises are investing in mobile app development for enhancing their business reach and engaging more customers. However, applications are not “one-size-fits-all” outputs. And, for startups as well as established brands, it is very crucial to select the right platform for developing applications. And, if we talk about the platforms, Android and iOS, both of them are the market leaders. But, which one will be the best for a startup? Let’s dig in to know.
Android vs iOS
The debate “android vs iOS” has been existing in the market for several years. Both the platforms offer multiple benefits to businesses. However, when it comes to the comparison of both of these platforms, it becomes quite difficult for the businesses to choose the best one. Though they have borrowed enough features from each other over the years still, they are different in many ways. And, the selection between Android and iOS entirely depends on your business requirements and your budget. However, if you are going to run your startup and choose to go with the iOS platform, we may tell you what benefits it can bring to your business.
The Demographics Of The Users:
A major segment of high-end users invest in iPhone devices and the numbers are increasing consistently with the release of new versions. Correspondingly, there is a high demand for iPhone apps as businesses do not want to miss on this segment of potential buyers. This is the reason that app development companies include iPhone app development as a key part of their service portfolio.
For any startup, having a mobile application monetization strategy is significant. Apple possesses an efficacious monetization strategy. It is a closed platform that offers great support for paid ads. On the iPhone app store, most of the applications are either paid or (when free) holds in-app purchase features that generate revenue. The higher revenue streams on the Apple are encouraging the start-ups investing in iOS more.
A Secure Marketplace:
Apple, being a proprietary platform, consists of a highly organized ecosystem. It delivers guidelines to follow for programming, marketing, and designing. Also, it possesses an immensely secure marketplace along with quality control methods and firm rules and regulations. These practices render a conducive and stable environment for programmers.
When it comes to safety, Apple places extra emphasis on the security of its platform. There are numerous applications that possess sensitive data of users and need to be completely protected from hackers and threats. And, Apple follows a strict approval procedure for all its applications so that malicious apps are not able to extract data from the store and tamper with users’ sensitive data. This is also that one segment where startups don’t want to take any risk as compromising on the security of application may cause them to lose their business.
Enhanced User Experience:
For any business, delivering a better user experience is a major part of their business strategy. And, Apple offers an ultimate experience for all of its users with its enhanced tech innovations. Whether it’s about hardware design or OS to its marketplace services or whatever Apple does, it places the user experience at the forefront of everything. And, this is the reason behind their success today.
Apple possesses complete control over the hardware as well as software system of its products. It not only determines the release of its devices but also, synchronizes them with the release of its iOS products, which result in reduced fragment issues in iPhone app development; thereby encouraging businesses to invest in more.
Audience loyalty plays a vital role in the success of a brand. Apple customers are well-known for their loyalty towards the brand. They are less likely to switch to android/other platforms. This is what app startups need from their audience for their brand in order to get success and increase revenue.
So, these were the few factors that make iOS the preferred choice among entrepreneurs. Also, the aforesaid stats show that there is a huge market for mobile app development based on the iOS platform. Hopefully, you will now be able to choose which platform can give more exposure with complete security and stability. For more information, keep visiting our blog section.