The mobile application development industry is continuously evolving. The latest technological advancements, higher consumer demands, and a diverse range of other factors have significantly contributed to new mobile application development trends. Keeping pace with the latest mobile app trends is undeniably the most crucial aspect of the app’s success in this digital space. However, it can be difficult to keep pace with new trends for many businesses. If you’re facing this problem too, it is best to approach a professional mobile app development company that employs the latest trends and technology for mobile application development, whether Android app development or iOS app development, to create up-to-date, intuitive and feature-rich mobile apps for your business.
As a stellar mobile app development company in India, we employ the latest trends and technological advancements to better serve our clients. Our mobile app developers go the extra mile to take your brand to the next level with their top-notch mobile application development services. They have the iron grip of the latest technologies and development frameworks to build robust, sustainable, feature-rich mobile apps for our clients.
As we never stop growing and exploring the new trends in the mobile app development industry to better serve our clients, we have come across certain mobile app trends which when implemented can give you a competitive edge in the market. Are you prepared for the new changes in the mobile app development in 2020? Just take a sneak peek to the top mobile application development trends that will dominate 2020.
Top Mobile Application Development Trends 2020
1. Internet of Things (IoT) App Integration
IoT is no longer a new concept in the mobile app development industry. IoT devices have transformed the lifestyle of people by providing convenience and automated control to consumers. Smart homes or factories are the best examples of the rising demand for integrating IoT apps with mobile app development. IoT-driven mobile apps can now be connected with home appliances and security systems to control things remotely and effortlessly. The worldwide IoT market is expected to reach $194 billion in 2020, of which $143 billion will come from mobile apps. Healthcare, household devices, and automobiles are the three main markets that you need to keep your eyes on.
2. Apps for Foldable Mobile Devices
Mobile phones have been evolving over the years, from flipping phones to touchscreen smartphones. With the release of foldable devices like the Huawei Mate X, the Samsung Galaxy Fold, and the latest Motorola Razr, users can easily fold to compress or expand the screen size according to their preferences or needs. For instance, a user can call with the device closed and unfold the device to watch a video on a larger screen. Therefore, every mobile app development company needs to focus on creating mobile apps for these devices as well.
3. The Penetration of 5G Technology
The rollout of 5G technologies is going to significantly impact mobile app trends in 2020. It is expected to transform the way mobile apps are used and created by mobile app developers. The speed and efficiency of mobile apps are likely to improve with the penetration of 5G as it can decrease latency by 10 times while improving network efficiency and traffic capacity. This will expose mobile app developers to add new features to apps without compromising on its performance. Mobile app developers should use 5G network speed during the development and testing phases.
4. Rising Demand for Wearables
Wearables have been trending for years and still continue to dominate the market. The influx of smartwatches, trackers, and fitness bands has exposed app resellers and content creators to leverage the potentials of these devices. In 2020, mobile app developers will be focusing on integrating wearable devices with mobile apps. Users can easily download hundreds of apps right from their wrists. After envisioning the future scope of wearables and mobile app integration, we focus on creating apps that solve the day-to-day problems of users in real-time.
5. Beacon Technology for Improved Customer Experience
Beacon technology is being widely used by many industries ranging from retail to healthcare to hospitality because of the advanced functionality it adds to a mobile app. Online sellers can use beacons to track buyer behavior in stores. They can easily detect how much time a user is spending in a particular aisle. With beacon technology, mobile apps can automatically trigger a push notification to attract future sales related to those products. The main advantage of beacon technology is proximity marketing as it helps in improving customer experience within a mobile app.
6. The Emergence of Mobile Commerce
This list of top mobile app trends in 2020 will be incomplete without mentioning about mobile commerce. Mobile commerce has been thriving in 2018, 2019, and will continue to do so in 2020. From large-scale retailers to single content creators to personal brands, everyone is leveraging mobile apps to increase revenue. The integration of mobile wallets or digital wallets with mobile apps has boosted online sales significantly. Some of the giant e-commerce platforms like Amazon are already driving sales through mobile apps. To survive and compete with such giant businesses, many other e-commerce businesses are also creating mobile apps for their e-commerce store to facilitate easy online selling and purchase. Moreover, by the end of 2020, more than 70% of total e-commerce sales will be generated from mobile devices. Therefore, mobile apps can play a significant role in the success of mobile commerce.
7. The Power of Artificial Intelligence (AI)
Artificial intelligence and machine learning have already overtaken the mobile application development industry over the years. These revolutionary technologies have truly changed the face of app development. In 2019, Apple released CoreML3, the latest version of the iOS machine learning framework that was built to help app developers to combine AI technology into mobile apps. Some of the examples of AI features that can be embedded in a mobile app are as follows:
- Face recognition
- Speech recognition
- Image recognition
- Text and image classification
- Sentiment recognition and classification
- Predictive maintenance
Infusing AI into mobile apps can make your apps intelligent which ultimately improves your app performance. From front-end user experience to the backend development process, AI has the power to transform the way apps are built in 2020.
8. Mobile Wallets
Some of the prominent mobile wallets such as Google Pay, Apple Pay, Amazon Pay, and Samsung Pay are trending upward. Statistics reveal that about $6.1 billion worth of transactions were from mobile wallets in 2019, which is expected to reach $13.98 billion by 2022. The mobile wallet market is soon going to double-up in the next couple of years. Therefore, mobile wallets must be taken seriously by app developers in 2020. You could say that an e-commerce mobile app is incomplete without a mobile wallet.
9. Augmented Reality (AR) Technology
Augmented Reality (AR) technology will continue to dominate in 2020. Mobile apps are leveraging AR features for a variety of purposes. Some apps like the Pokemon Go app have encouraged the use of AR technology in mobile gaming app development. Additionally, some of the hair and beauty salons like the L’Oreal Paris are using AR for their Style My Hair app, created to showcase different hairstyles and colors directly on the customer. Besides, L’Oreal has also created an AR-enabled virtual makeup app to help customers see what makeup looks like on their face.
Besides these, Google Maps has also rolled out a new feature “Live View” that enables users to view directions in real-time on real-world imagery. These apps can easily find where a user is by pointing the device’s camera at street signs or buildings. AR technology comes with endless opportunities for mobile app development. Therefore, integrating AR with mobile apps can help you create next-gen mobile apps for various use cases. You can also create social apps like Instagram and Snapchat that offer face filters to engage their users.
Chatbots are becoming the new standard for customer service. Since chatbots use AI technology, they deliver human-like responses to users. Today, the global chatbot market is growing at 24% each passing year and it’s expected that 25% of all customer support service tech interactions will be powered by virtual assistants in 2020. To achieve this, mobile app development companies should include this feature as early as possible to thrive in the market.
11. Advanced App Security
From individual content creators to large enterprises, everyone is susceptible to cybercrimes. Malware attacks for mobile devices have increased by 54%. It is seen that over 60% of fraud cases arise from mobile devices, of which 80% originates from mobile apps. As mobile app developer, you can’t afford to compromise on the security of mobile applications. If you’re an app reseller, the security of your clients should be your top priority. Users are aware of the security risks with mobile apps, and hence, think twice about sharing credentials or providing the sensitive information to app developers. Therefore, every mobile app development company should start implementing security features like ‘Sign in with Apple’ to mobile apps. Instead of pushing users to fill out their personal information and passwords, they can create a user account and then sign in with their Apple ID. These accounts are protected with two-factor user authentication, and Apple will not record the activity.
12. Predictive Analysis for Enhanced UI/UX
By using advanced technologies such as Artificial Intelligence, machine learning, data mining, and modeling, predictive analysis can forecast events based on the data. Tech giants like Netflix, have been leveraging predictive analytics for years. The platform shows recommendations for TV shows and movies based on what users watched previously. In the year 2020, predictive analytics will be used on a more mainstream level, for a variety of mobile apps. The main purpose of using predictive analysis will be for improving the UI/UX with an app.
13. Need for On-demand Mobile Apps
On-demand mobile app development will dominate 2020 and beyond. Apps like Uber and Airbnb have given evidence of their success in this digital space. Users spend $57.6 billion each year using on-demand services. Some of the applications of on-demand apps include:
- Food delivery
- Fitness on-demand
- Doctors on-demand
- Laundry service
- Virtual tutors and coaches
- Maintenance services
- Barber and beauty salon
- Pet care
With on-demand mobile apps, opportunities are endless. As an app reseller, you can reach more customers and increase profits.
14. Cloud Computing Integration
Although cloud technology is not a new concept, it still hasn’t penetrated the mobile app development industry completely yet. Cloud computing brings a lot of opportunities for mobile app development which will be unlocked in 2020. The cloud storage technology can enhance the performance of apps at the user’s end. Mobile apps can store data and execute complex tasks on the cloud without storing information directly on the user’s device. Cloud computing not only streamlines development operations but is also a cost-effective app development solution. Nearly 83% of enterprises will move their workloads to the cloud by the end of 2020. If you’re creating mobile apps for businesses or workforce management, you need to be watchful about cloud computing trends in 2020.
15. Instant App Development
Though Android Instant Apps were launched a few years back, we’re going to see its increased usage and development in 2020. Using Android Studio, app developers can create instant app experiences to improve their app discovery. Users can try the app by clicking on the ‘Try Now’ button, without installing it on their device. However, instant apps come with size limitations that could change in the coming years. App users want a good experience and facilitating them to use an app without installing is a great way to improve user experience. Mobile commerce apps like Hollar could increase conversions by 20% by launching an instant app. More than 30% of their entire Android traffic is generated from the instant app itself. So, if you’re into Android app development, you need to focus on instant app development as well.
The mobile app development industry has never stopped growing. As a top-notch mobile app development company, we understand the need of keeping pace with the latest trends and technology to stay ahead in the curve. It is not necessary to implement each and every trend to a mobile app, however, it is necessary to have a general understanding of how the market is evolving so as to adapt accordingly. Whether you’re looking for Android app development, iOS app development, or cross-platform app development, we hold expertise in every facet of mobile application development. We employ state-of-the-art technologies and best-fit development frameworks to build mobile apps that meet your business requirements perfectly. We keep ourselves up-to-date with the latest mobile app trends to stay competitive and deliver value to businesses.