Blog

  • Key Benefits of Investing in Restaurant App Development Services

    Key Benefits of Investing in Restaurant App Development Services

    The food industry around the world is growing at a fast pace with the help of technology. The massive advancements in technology have helped the restaurants and food delivery businesses offer a delightful experience to their customers. The food sector has emerged as a highly profitable industry due to the growing demand for restaurants with various food themes in different cities. Information technology has not only helped food and delivery businesses to enhance the quality of their customer services, but it also helped them go an extra mile to reshape their businesses. Today, every food business is turning to restaurant mobile app development to build an impressive online presence and attract a large number of customers in a short time. Here are the key benefits of investing in restaurant app development services for your food business.

    As a leading mobile app development company in India, we believe that moving businesses online through mobile apps can help businesses to directly be in touch with their customers and manage their operations at their fingertips.

    Advantages of Restaurant App Development

    1. Online Table Reservations

    There are numerous mobile apps that connect customers with the nearest restaurants and provide them with the necessary information for table reservations. Different active restaurants, though online slot registration, are connected to such requests. They also allow customers to book their slots or see if it has a free table available. It reduces traffic congestions in restaurants. Restaurant apps also manage customers’ data and keep updating the customers with relevant information such as special offers, discounts, and attractive deals.

    2. Digital Menu

    Restaurant owners can offer digital menu cards on their mobile apps to allow customers to place their food orders online. This is a much hassle-free process as customers can choose the food item from the menu and place their orders with just a few clicks on their mobile devices.

    Various applications offer recommendations to customers who have not explored the food menu of any restaurant.

    3. Online Food Order and Delivery (Fast Food Chains)

    Fast food chains eliminate the mediator’s role in booking food orders as they allow customers to book their orders through mobile apps. It facilitates faster and easier foods order for customers as they can directly order their favorite food items online. Customers can also track their order delivery through a mobile app.

    Once the customer places their order online, then they can track where their food delivery guy is. By integrating GPS technology in their apps, restaurant owners can trace where the delivery guys are and also improve the delivery process.

    4. Location-based deals

    This new feature can help restaurant owners to boost their restaurant sales. Apple’s iBeacon makes use of this innovative technology. It is a small device that sends Push Notifications to a customer who is in proximity of their restaurants. By using this technology, you can attract and tempt your customers by offering deals that they can’t afford to miss.

    5. Social Media Presence

    For any industrial sector, having an active social media presence on Facebook, Instagram, Twitter, etc. is important to keep pace with changing trends. It helps businesses to attract a lot of customers in a short time only if effective online marketing is done.

    It also improves brand image and value. Also, many people become aware of new restaurants on social platforms. Therefore, restaurants should build a strong online presence on social media to interact with customers directly and respond to their feedback and suggestions.

    6. Customer Loyalty Programs

    Customer loyalty programs help in retaining existing customers and attracting new ones. A study revealed that 65% of customers tend to download apps if they receive attractive offers from time to time.

    As a restaurant owner, you can also offer schemes that would help in retaining your loyal customers. You can hire mobile app developers who can integrate this feature in your restaurant app and give you guidance on how to make it more effective and rewarding for your customers as well as your business.

    7.  Higher ROI on Special Offers

    Restaurant app development allows you to effectively use Push Notifications to inform your customers about new dishes, combo offers, events, etc. that would help you to earn higher ROIs. However, you need to send the notifications at the right time. For instance, if you’re offering a special dinner, you can send push notifications from the morning itself. This way, your customers can make up their minds and are more likely to visit your restaurant

    8.  Marketing Through ‘Check in’ Apps

    Restaurants can give their customers this feature that allows them to tell their friends and family where they are through mobile apps like Foursquare.

    This attracts a lot of customers towards the restaurant as they become aware of the restaurant’s name which also acts as a real-time recommendation.

    9.  Responding to Common Queries through FAQs

    Customers shoot a lot of questions to you and your staff. Restaurant app development can help you address these questions efficiently. You can add an FAQ section in the mobile app answering questions mostly asked by the customers.

    You can also add short information at every phase which would help your customers better understand your services efficiently. Here’s how you can do it:

    • Link your restaurant address to either Google Maps or Apple Map so that customers can easily navigate to the location.
    • Make sure that your customers are able to contact you with a single click without leaving the application.
    • You can include the no trading days in the Trading section.
    • You can also include the information related to the maximum number of people allowed in the booking form.

    10.  Online Customer Reviews and Ratings

    Customers can give their opinions or feedback about restaurants’ food items and services on websites like Zomato, Yelp, Dine, Gayot, etc. New, potential customers prefer to check out online ratings and reviews about restaurants on such websites before deciding to go to a restaurant.

    You can integrate this feature in your app as well to know what customers are talking about your dishes, services, or restaurant as a whole.

    Final Thought 

    Mobile applications are not only beneficial for restaurant’s B2C services but also for B2B services. Restaurants usually have tie-ups with raw material suppliers, right from grocery suppliers to bakery guys. A restaurant is a core part of this big supply chain. Failure of any link of this chain can lead to serious consequences. Restaurant mobile app development can significantly solve many of the problems by streamlining and optimizing the entire chain from getting the groceries until the time food is prepared and delivered to the doorsteps of the customers.

    Mobi India is a leading mobile app development company in India that has developed a wide variety of mobile apps for its global clients, and restaurant app development is our forte. If you’re looking to hire mobile app developers for building a robust restaurant app for your business, you can get in touch with us with your project requirements today!

    FAQs

    Q.1. What are the key features of the restaurant mobile app?

    Ans. Here are some must-have features for your restaurant mobile app:

    • In-app food ordering and mobile payments
    • Push notifications
    • Customer loyalty programs
    • Location-based services
    • Multi-platform compatibility
    • Table reservations
    • Staff management
    • Kitchen management
    • Social media integration
    • Personalization
    • Customer reviews and rating portal
    • Chatbots
    • Influencer marketing
    • Gamification, etc.

    You can hire mobile app developers from us who can integrate all the relevant features in your restaurant app and make it stand out.

    Q.2. How much does it cost to build a restaurant mobile app?

    Ans. The cost of restaurant app development depends on the features. Typically, a small-scale restaurant app costs between $1,000 and $10,000, and medium-scale app with online food delivery features costs from $2,000 to $20,000. The cost of large-scale restaurant apps with big food chains ranges from $10,000 to $50,000.

    Have More Questions? Feel Free to Ask Our Mobile App Experts.

Leave a Reply

Your email address will not be published.

Looking for a mobile app development company that delivers end-to-end mobility solutions?