A mobile app serves a lot of benefits to enterprises in terms of revenue, a marketing tool, a platform to raise brand awareness or a way to connect with potential customers. However, several brands fail to identify that a mobile app is not about launching and forgetting. This process results in app failure and users’ expectations. This happens because of a lack of monitoring and analyzing the right metrics to effectively evolve a mobile app. An app that worked one year back may no longer be useful for the people.
Mobile app development is a long process that requires an app to continuously transform to find continued success. At MobiIndia we offer a wide range of services that are dedicated to assisting enterprises in analyzing the current status of their app and working together to evolve an app from its current state to work better for users.
This blog includes important metrics every business should monitor to ensure the continued success of the app. These metrics will allow developers to better understand users, improve app performance and grow retention rate. The metrics listed below will help to fix any glitches within the app performance, speed and navigation.
Here’s what you need to track for mobile app success.
1. Total Downloads
Downloads give a proper indication regarding app user engagement. Each time an app is installed on a unique device, it increases the download rate. If you’re getting a good number of daily downloads, it means people are responding well to your app. On the other hand, if you’re not getting satisfactory downloads, you’ve to re-evaluate your marketing strategy. You can improve the number of downloads by making your app optimized for the marketplace. Focus on parameters like the app’s name, description, keywords, and app icon. If you hire mobile app developers, they have to understand the different algorithms regarding the Apple App Store and Google Play Store.
2. Active Users
An active user is not similar to the download rate. This metric helps to measures engagement. Installing a mobile app on a device doesn’t mean that they are actually going to use it. Hence it is important to figure out a number of daily active people and the number of users active each month. Being an app owner different ways can be implemented to identify frequently active people on your app. You’ve to encourage them to open it up. Hence send them a regular push notification to drive their attention. Try to provide them a daily deal or weekly promotion to encourage them to open your app. Do efforts to convert monthly active users to become daily active users.
3. Session Intervals
Session intervals also help to measure user engagement. This shows the time between each user session. It’s not similar to daily or monthly active users. The active users further break down into the session interval metrics. Do they open the mobile app every hour? Short intervals are the best. It means that the active users aren’t going a long time between each usage. The best method to get the desired results is by making the app part of their daily routine. Think about how often you interact with your email or social media apps. That’s the kind of interaction you want your users to have. Measuring the session intervals is highly beneficial. Talk with your mobile app development company India to take necessary measures to shorten the session intervals.
4. Abandon Rates
Abandonment rates provide insights regarding mobile app success rates. A mobile app comes under abandoned category if they install it to their device, but never use it or sign up. The best approach to fix this is by analyzing the layout phase and sign up process. Obviously, the person was interested to download the mobile app, but why didn’t they use it? It may be because of the details you’re asking from them to move ahead. Generally, your mobile app shouldn’t ask for too much personal data to navigate within the mobile app. So go back to the app development and fix your sign up procedure if you’re seeing higher abandonment rates.
5. Acquisition Cost
To calculate the acquisition cost, check the amount you’re spending to acquire new users and divide it by the number of the acquisition. Basically, this figure will tell you how much you need to spend on each download. You need this figure to be as low as possible. High acquisition costs are not good for a business and can cost too much if you’re not careful. It’s all about budgeting and planning to keep the number low. Stop using those channels that aren’t resulting in downloads.
Frequently Asked Questions
1. What are engagement metrics?
Engagement metrics are the future of mobile analytics. Through your analytics you can determine different parameters and get insights for your mobile app, visit duration, and views as well as several other things.
2. Is engagement a KPI?
The two KPIs that every business enterprise should focus on apart from other parameters are the engagement and satisfaction of the customers. If a brand is customers engaged and those customers are satisfied, they are going to visit more, buy more, share and advocate more.
3. How do you measure mobile app performance?
The following parameters to measure mobile app performance are:
- Mobile downloads
- User growth rate
- Retention rate
- Daily Active Users
- Churn Rate
4. How do I improve my app rating?
- Encourage feedback
- Identify your most engaged users
- Ask them to rate you true
- Showcase the benefit of their ratings
- Keep negative ratings and reviews away from the stores
- A/B test your prompts
Developing a mobile app is a costly affair. Don’t stop working if the app has finally launched. You’ve to continually invest time, effort, and money. Look to make improvements if you want to be successful. Consult mobile app developers in India to measure your success and to track certain metrics to improve those numbers. Study metrics that are related to user engagement, customer satisfaction, acquisition, and performance. Follow the metrics that have been outlined in the blog post if you need a place to start.