If you’ve indulged in iOS app development, here’s a big new for you! Apple is soon going to launch the iOS 14 update with significant features. The iOS 14 update was announced at WWDC 2020 on 22 June, however, based on the past years, we expect Apple to release the new version between 14 and 18 September 2020. With its release, the iOS update will drastically change how advertisers target iOS users. Apple constantly strives to bring a multitude of industry-transforming OS additions devised to make app experiences immersive, easy, secure. But this time, Apple has taken it up a notch with changes that would impact how advertisers target users.
So, the question is how can advertisers get ready for the iOS 14 update? Well, no worries! As a reliable mobile app development company, we specialize in iOS app development and create apps that are futuristic, robust, and compatible with any new updates. To help you navigate these changes, we have outlined a few preparatory steps that you need to consider to get your app ready for the iOS 14 update.
If you need to make your business app ready for iOS 14 update, simply hire iOS app developers from us and we’ll take care of everything.
But before that, let’s discuss the features of the iOS 14 update:
1. Home screen with an app library
Apple is going to change the home screen with iOS 14. Users can now remove the apps from the home screen or even remove the screens. The apps can be kept in the App Library which is only a swipe away from the final home screen. The App Library groups all the applications in large folders that show the recently used apps. Users can also search for apps in the search box present on the top of the screen. The folders are even automatically arranged according to categories such as Social, Health& Fitness, etc.
2. Overhauled widget experience
Widgets have always been a core part of the iOS ecosystem over a long time, but only at the backdrop as a vertical list of full-width boxes.
With iOS, Apple is changing the widget experience. They are now designed to have a bunch of new sizes and with more information. Above all, they can also be dragged to the home screen.
3. Picture-in-picture mode
The new iOS 14 version is finally coming with PIP mode on the iPhone. When making a FaceTime call or watching a video, you can now easily swipe back to the home screen while the video or call screen will remain on the screen. The users can also move the box around the screen or swipe it away to make the tab little.
4. App clips
Apple has launched App Clips with the iOS 14 update. These are micro parts of the apps that allow users to use parts of apps without downloading, installing, or signing up to the app to carry out the tasks. iOS app developers create App Clips to make sure that the experience is under 10 MB. Apple also encourages them to use the Apple Pay and Sign In with Apple facility to prevent users from creating or logging in the app. App clips get triggered through maps, web, messages, QR codes, and NFC that help businesses indulged in iOS app development to acquire new customers.
5. Significant privacy changes
Apple has always maintained high-end security and its new iOS update brings a list of substantial privacy features that take privacy up a notch. Users can now provide the apps with details of their approximate location and not their exact location. Moreover, when an app requests for photos, you will have the option to share specific photos instead of sharing the complete library. The update will indicate a green dot when an app is accessing your phone camera and an amber dot when it is accessing your microphone.
6. Apple Arcade Updates
The recently launched Apple Arcade was intended to transform the gaming industry. The iOS 14 update now shows users games their Game Center friends are playing, accessing the recent played games, and making it easy for users to find and sort the Arcade games.
7. Extensive ARKit 4 tools
Apple is growing AR tools for every iOS app development company with ARKit 4. Launched with iOS 11, the tools now empower to place Location Anchors to make AR objects occupy a place in the real world. Besides, a device with an A12 Bionic chip can perform facial tracking using the front camera even when it’s not a TrueDepth module.
They also introduced a Depth API for iOS app developers to develop 3D mesh environments on iPad Pro having a LiDAR scanner. Along with the above-listed features, the process of preparing an app for iOS 14 update calls for an iOS app development company to inform users if the app is collecting a unique device code called IDFA. The IDFA is a randomly generated code that Apple assigns to every iOS device. The apps use the codes for tying the user activity together.
Being a professional mobile application development company, we have vast experience and expertise in using state-of-the-art tools to create apps that deliver impeccable user experience and generates more revenue.
How iOS 14 Update Will Impact Mobile Marketing & How to Prevent It?
By offering the users the option to opt-in IDFA, Apple has made it difficult for businesses to create personalized advertisements. Many brands are also perplexed at whether or not to migrate apps to the iOS 14 version.
For iOS users who don’t choose tracking, IDFA will return 0s which makes the process useless. On a default mode, an iOS user will be opted out as soon as they launch the app. After they receive the notification, they can decide whether to opt-in or confirm opt-out on an app-to-app basis.
Various advertisements types such as exclusion targeting, segmentation, retargeting, and lookalike audiences rely on the IDFA so this change will have a major impact on user acquisition and ad monetization.
Here’s how businesses can prepare their business for iOS 14 to take better control of the opt-in IDFA update situation. In case, you’re looking for professional assistance, you are free to hire iOS app developers at Mobi India.
1. Review current IDFA use
It is critical for the advertisers to thoroughly review the current IDFA usage. There are certain things that you should ask your iOS mobile app development company to consider:
- Review the SDKs that are calling the IDFA, to make sure that you talk to the SDK providers in case they have a solution for the IDFA requests.
- Get ready and plan version release with updated SDKs.
2. Prepare for user consent
User consent should be your next priority task. If users opt-in, you can return to the pre-iOS 14 stage with the greater advantage of higher user consent rates. Now is the right to get on the activity. You can
- Perform a test on user consent mechanic for new and existing users across applications. By preparing for this task before the iOS 14 launch will give you the space to run multiple design and content iteration of the pop-up.
- Run A/B testing on when to trigger the pop-up. It would be best to trigger the pop-up when the users have completed a certain activity in the app.
- Use an internal prompt instead of Apple’s pop-up. As soon as a user says “yes” to the app’s internal prompt, the app can still prompt the users and then connect them in the setting menu of the iOS device to trigger tracking in the app.
3. Review your BI stack
Your BI stack should be ready for both consent and no consent cases. You should review:
- Which data sets are connected for analytics and find a way to link them together once iOS 14 is released. We recommend our partners to focus on the ADID, IDFA, and UserID.
- Since the apps working minus IFDA would be able to place the contextual ads, they won’t be able to use personalized ads. Realizing their importance, we would suggest brands to run several scenario analyses of Plan Bs and Plan Cs if the ad revenue declines.
Apart from these three plans, you also consult a professional mobile application development and marketing agency about the updates ways on how to perform user acquisition and ways to monetize your app to generate more revenue.
As a leading mobile app development company, we are known for devising the best strategies and methodologies to help you make the most out of your iOS-based business app. We are working closely with our clients to help them understand and respond to the new changes up to and beyond the launch of the iOS 14 update.
We also provide a free consultation to our partners so if you need help with related to iOS app development or marketing strategies, you may hire iOS app developers at Mobi India at any time.
Q.1. What is the iOS app development process followed by your mobile app development company?
Ans. As a professional and agile mobile application development company, we follow a standard development process for building flawless mobile apps and delivering them on time.
- Project Discovery & Understanding
- Scoping & Estimations
- Wire-framing & Prototyping
- Design & Development
- App Testing
- App Store Optimization
- App Publishing
- Maintenance & Support
Q.2. Would I need interaction with all your team during the iOS app development stage?
Ans. Every project that we undertake is assigned to a Project Manager who is responsible for taking care of interaction with the client. The Project Manager communicates on behalf of all teams, with the respective client, and implements things accordingly.
Q.3. Would you help me publish my app on the App Store?
Ans. Yes, why not. We are here to take the responsibility of your app and get it published on the App Store. However, if you want, you too can do it on your own.