As mobile apps have transformed the banking industry, a majority of key players have already embraced mobility and more will be taking the same route in the near future. While investing in Mobile banking app development opens a whole new world of opportunities for banks, it is no shortcut to success. An app that doesn’t meet the user expectation can actually result in loss of customers for the bank as they may switch over to another bank for the want of better services. For this reason, it becomes imperative for banks to serve exceptional customer experiences through these applications.
When it comes to user experiences, nothing is as critical as the apps UI/UX design. The primary consideration for this industry is to make the app design customer-centric rather than product-centric. There are certain elements that make all the difference in this context. If you are planning to have an application developed for your bank, you should be aware of these elements. The idea is to convey these to the developer team you hire for availing mobile UI UX design services for your application. But before that understand the importance of UI/UX design.
What is the importance of a well-organized UI/UX design?
Having an engaging UI/UX design for a mobile app is important for a business enterprise. This needs deep research and proper guidance from App Development Company in India in order to know the user requirements and the solution being offered. Regardless of the functionality, it is essential to come up with an engaging design that works. Below are popular reasons why you need a good app design for your business growth.
1. Customer Personalization
An alluring design has the functionality to engage users to spend time on the mobile app. This makes the customer satisfied with the mobile app features. It is a perfect means to boost personalization. Satisfied users perform word of mouth marketing of your app, ultimately improving user base. Besides, they will also become loyal to your brand and thus boost business ROI.
2. Ensure Brand Awareness
A major benefit of improving the customer satisfaction with appealing UI/UX design is to retain them for longer. People prefer brands that make them pleased and valuable. They share timely feedback regarding the features to make an upgrade, and this ultimately improve the mobile app. This grows the business credibility and is important to build good customer relationships. The final outcome is the growth in the value of your business and brand awareness.
3. Real-Time User Insights
Before you hire mobile app developers for UI/UX development, customization, it becomes crucial to have proper detail of the end-user requirements. This will help the mobile app to engage the target audience you are looking for. Also, UI/UX helps to get user insights which are essential in knowing the user expectations. Having proper details about users need makes it easy to engage the customers into loyal customers thus boosting sales.
Key UI/UX Elements of a Banking App
1. Intuitive Functionalities
A streamlined experience is what every customer looks for in a banking app. Whether it is about checking account balances or transferring funds, everything should be easy to understand and execute. The functionalities need to be intuitive so that users can access them in the most efficient way. Digital forms, step-by-step guides, VR-powered DIY videos, and online chatbot support are a few elements that can be integrated to make the apps intuitive.
2. Security First
Since banking applications require users to share their key financial details, security is a vital element that the design should possess. Login authentication methods can be made hack-proof with features such as finger-touch ID and biometric login. Some apps even include selfies as an authentication method. You can hire mobile app developers to implement additional security elements to ensure that no unauthorized user is able to access the application.
3. On-brand Design
Besides the functionalities and security features, the look of the app holds significance too. It should be designed to replicate and reinforce the brand, with the aim to enhance the familiarity level with the user. In other words, a banking app should be tailored to serve as a key branding tool. A clear, uncluttered interface along with appealing graphics that are aligned with the banks visual style makes the essence of an on-brand design.
4. Easy Payment Options
The basic purpose of banking apps is to facilitate transactions anytime and from anywhere. Therefore, the UI UX design should provide easy and hassle-free payment options for the users. They should be able to set up, schedule and cancel payments as and when they want.
Consistency is another element that users look for in a banking application UX. Issues related to unavailability of certain banking functions on the mobile can hamper their usability to a considerable extent. Care should be taken to ensure that the entire functions are easily accessible through the app. Similarly, the menus and buttons should be placed in such a manner that they are compatible with different devices of varying screen sizes.
Frequently Asked Questions
How important is UX UI Design on mobile apps?
UI/UX is a very crucial aspect of your mobile application. In order to make your app successful, you must provide an amazing user interface and user experience through your app. By understanding the need of your target audience and their market preference, you can make your app interactive and more engaging.
Why do we need UI design for a mobile application?
A good UI helps the app load faster and perform well, providing the users a great experience using the app in terms of navigation, look and feel to increase the customer base. You need to use conventional elements such as symbols, colors, icons and buttons that the users are already familiar with.
Do you assure about security & confidentiality of the app idea?
Yes, we sign a strict NDA to protect your app idea & data. Hence, we ensure complete security and privacy of your mobile app development project.
How much time is needed for a mobile app development?
The time to build a mobile app is based on several factors ranging from features, scalability, and hosting server and functionality.
Considering the various design requirements that a typical banking application has, you cannot trust anyone but an expert to avail mobile app development services. The developer team has to make sure that the entire elements are woven into the UI and UX so that the users can have a totally enriching experience. At Mobiindia, we are a leading application development partner that caters reliable Android and iPhone app development services. Our developer team has skilled professionals with a long-standing experience and successful track record of having worked with clients from diverse verticals including banking.