Today, the e-commerce industry has not remained a stranger to rapid innovation. Gone are the days when people used to sit in front of the desktops and do shopping. Now, mobile browsing is becoming popular. A large number of people are using mobile phones to conduct research and make purchases. The enhanced usage of mobile …
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In this ever-evolving technology world, mobile applications are playing an important role in the transformation of multiple industries. More and more enterprises are investing in mobile app development for enhancing their business reach and engaging more customers. However, applications are not “one-size-fits-all” outputs. And, for startups as well as established brands, it is very crucial …
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Defining the metrics for the success of a mobile application is a tricky job. Two apps with similar features and interfaces may differ considerably in terms of their ability to fetch users. The challenge is to identify a single parameter that can pull in the users and retain them for the app. Here, the user …
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