Mobile commerce is dominating the business scenario today and not a single industry has been left untouched. The restaurant industry is no exception as more and more businesses in this domain are exploring this territory. Today, these apps are transforming the dining and food ordering experiences as even the most complex tasks are becoming as simple as a single tap on the smartphone screen. However, restaurant owners need to realize that the mobile experiences have to be as delicious as the food they serve. Adding amazing features to the app is the best way to counter the competition in this space. Here are some features that you should demand while you avail restaurant app development services to take your business on the mobile route:
Cross-platform availability:The potential app userbase for this industry is diverse and the secret to success is having them all covered. This can be done by being available on all platforms, Android, iOS, and more, with platform-specific applications. Another idea is to opt for hybrid app development to ensure consistent experiences irrespective of the devices, OS versions, screen sizes, and orientations.
Push notifications for engagement:User engagement is the mainstay of the success of the mobile strategy. Push notifications play a key role in grabbing the user’s attention by informing them about special food festivals, offers, and discounts at the restaurant. These notifications have the power to engage the users as well as drive them to explore these offers.
Location-based services:The efficacy of push notifications depends upon being delivered at the right place and right time. Location-based technologies such as iBeacons and geo-fencing have thus become an integral part of mobile app development services today. The reason is that they enable the delivery of contextual messages to the users while they are in proximity of the brick-and-mortar location.
Rewards and loyalty programs:Another effective measure to win the customers over is to create in-app loyalty coupon programs for them. New users, as well as regular users, need to be rewarded so that they stay on and bring in more people. Similarly, referral programs are used to reward those people who bring in new users by referring them the mobile application.
Cashless payments:With the shift towards a cashless economy, there is an increasing demand for mobile applications that support online payments. This feature is another must-have for mobile apps for restaurateurs. They should allow in-app ordering as well as cashless payments so that customers get prompt services and do not have to wait or have the cash for making payments as well.
Social integration:Having the restaurant app integrated with social media enables the users to share their reviews and upload images or videos on various social platforms. This is a great way to capitalize on user-generated content and entice the existing customers as well as new ones.
Including these features in your mobile application can result in booming sales and higher customer retention. Therefore, you need to look for a comprehensive solution that serves the customer as well as your business. At Mobiindia, we cater expert iPhone and Android app development services for diverse business requirements. We have an exemplary track record of having created a large number of successful mobile applications for clients across various industry verticals.