The success of your app does not only depend on the development, features, or deployment to app stores. Your app’s User Experience (UX) plays a crucial role to make your app successful in the market getting more downloads, engagement, revenues, and brand recognition. However, unfortunately, any mobile app developer or mobile app development company ignores this aspect thinking it won’t make much difference.
User experience is defined as the number of behaviors user exhibits while interacting with a website or application. It is crucial to design a seamless UX design so that users can deliver the right experience at the right time and in the right way. As per the reports by Statista, mobile apps are likely in the form of in-app advertising and app stores to generate USD 187.9 billion as revenues.
Why Mobile App Experience is Crucial for Your Business Success?
In today’s digital world, users and potential customers generally interact with brands on mobile devices more than anywhere else such as desktop, laptop, TV, or in-store. If people have a negative experience on mobile, they are less likely to purchase again from that brand and may stop using the app.
Therefore, offering a smooth mobile app experience is likely to increase the app download and popularity. Better UX design and performance of your app are the outcomes of various factors such as programming of the app, server, mobile device, network, etc.
To make a mobile app successful, every mobile app development company and developer should take care of it throughout its lifecycle. If your mobile app delivers a great mobile app experience, 89% of people are going to recommend your app to others.
With the help of our most seasoned mobile app developers, we offer world-class mobile app UI/UX design as a part of our complete mobile app development services.
Key Factors that Indicate Your App is Not Performing Well
1. Low User Retention Rate
User retention rate is crucial for app developers to measure the performance metrics. If your mobile app fails to establish credibility and customer loyalty, it increases the churn rate. About 77% of app users who abandon the app depend upon bad user experience. An increase in the churn rate leads to lost business. A good UX design and user-friendly app navigation make the user feel comfortable while using the app.
2. Low Average Time Spent
It is essential to build highly-engaging apps to keep your users engaged for long hours. Design your mobile app most intuitively so that it becomes difficult for your audience to leave your app early. Moreover, your app content needs to be engaging enough to compel users to stay long increasing the average time spent of users.
3. Slow App Performance
The performance of the app largely depends on the server. Sometimes, your app may take longer to open due to an overloaded or overworked server. Therefore, it is important to choose a fast and reliable server for your app.
Our mobile app developers take all these aspects seriously to create flawless and appealing user experience design for your app. If you’re looking to hire mobile app developers for your app design and development, you may take advantage of our complete suite of mobile app development services.
14 Effective Tips to Improve Your Mobile App’s UX Design
1. Incorporate the Latest Design Trends
Do not make your app unnecessarily complicated with too many features and functionalities. Users prefer a simple design that is easy to use and saves time. Most of the app users use apps in busy environments and this drives down their patience. So, make sure you simplify the user journey from product or content discovery to payment for a better user experience.
Here’s what you can do:
- Optimize in-app searching for a better user experience
- List and categorize all your products, services, and content in an organized way
- Create simple navigation to search and save the time of users
- Implement fast and efficient voice search
As a leading mobile app development company, we have a team of the most seasoned UX designers who use the latest design trends to create the most intuitive user experience design for your app.
2. Use Native Component in Your Mobile App
The reason why you should choose native components is that users know how to use it. For beginners, it can be a bit complicated for them to recognize an app when you tell how to move from one screen to another screen. Therefore, it is easy and convenient to follow steps if users are aware of the native UI component, as they understand the app intuitively.
Additionally, you can even include animation, transitions, or automation to enhance the user experience of your native apps.
3. Usability is Your Priority
Your app’s usability incorporates the layout of information, design, content, and other components that help users to achieve their objectives within your application. Allow your users to learn what icons they should pick, swipe, or tap. Make sure the movements are consistent throughout the device to increase usability.
4. Keep Your App Design Simple Yet Professional
Your app users have specific goals in mind and if they face any hindrance in their path while using your app, they may get annoyed or spend more time than expected, losing their way subsequently.
Similarly, too many undesirable features and functionalities in your app will only push it further. Therefore, you must follow a minimalist design approach to build a standard application.
5. Optimize the Sign-up Process
Constant sign-up popups may annoy users. Especially, if you have an eCommerce mobile app, don’t make login mandatory for browsing. Although sign-ups are crucial to get user information, you must try to make them sign-up without disturbing their action of browsing your app.
Here’s how to optimize the sign-up/login process:
- Provide easy login and new user registration options like through social media, Google accounts, emails, phone numbers, etc.
- You can even ask your visitors to sign-up after they have spent a few minutes and show some activity on your mobile app.
6. Enhance the Search Feature in Your App
Users come to your app with an aim to achieve their goals, or find and buy products and/or services. If your mobile app does not meet their objectives or has poor navigation and it is difficult to find useful links, then your users will probably leave your app and go to your competitor’s application. Having a search option in your app can allow your users to get what they search for. All this increases the usability of your app by the simple navigation interface, advanced search feature, and information architecture.
7. Animate Your Transitions
Animated transitions can help in creating a seamless flow from page to page. The users also need to see an animated change in the app if an operation is completed.
8. Reduce Search Effort
Allow your users to find out what they’re looking for with the least search effort. This strategy will cater to their needs and ultimately lead to higher conversions. To guide the users directly to what they want, you can integrate search techniques such as keyword searches, filters, bar code scanning, etc.
9. App Testing to Fix Any Bug or Fault
One of the best methods to test your applications is remote user testing. This method helps you to receive feedback from remote users after your product has already been used. After that, the mobile app development company will continue to ensure the quality of your app and fix any bug or loopholes they detect.
10. Important Push Notifications
Push notifications are not an app design component. However, it plays a crucial role in the overall user experience. Although push notifications may be irritating sometimes, it is the first reason why people choose to install mobile apps that offer this feature. This way you will increase the interaction of your user by sending regular updates.
11. Reduce Page Loading Time
Your app pages should load quickly and easily and that is it should load within 10 seconds. Or else, your customers will leave and uninstall your mobile app because of heavy loading time.
Select a lightweight design and create a concise user interface for user-friendly use.
12. Ensure App Security
Users often download apps just to be overwhelmed by a long list of security permissions that they need to accept before using the app. The app permission usually includes requesting information from a credit card if there’s not an integrated eCommerce function in the specific application. Likewise, certain apps are not expressly necessary for access to the photo gallery. All these cases may lead to trust and security issues which can affect the overall brand loyalty and credibility. Make sure your app requests the permissions required for users to feel more comfortable and secure.
13. Improve Visuals
It’s not a good idea to use too many visuals and content over a small screen. You may use images instead of long text, but there’s a need to be interactive and not out of context. Therefore, you need to use both images and text thoughtfully to grab your user’s attention.
How to improve consistency in your app design
- Use the traditional app design for an intuitive navigation
- Highlight key interactive elements on your mobile app
14. Easy-to-understand content
If you’re targeting a broader audience with your app, you need to simplify your app content to make them easily understand. If you’re building a mobile app for organizational needs, you may use the standard industry-specific jargon and put the menu bar and other useful links accordingly. In short, whatever may be your app’s feature and functionality, maintaining the right balance of easy-to-comprehend text and images ensures better user attention.
In order to be successful in the market, your app must have some Unique Selling Point (USP) with a well-optimized user interface. Besides, the data privacy and security of the users are also the primary concerns. Additionally, many mobile apps tend to drain the battery which is quite annoying for users. So, by testing your app frequently can help you to make your app better.
Your apps future depends largely on your user experience. To avoid the hassles of app redesign, you must hire mobile app developers from an experienced mobile app development company from the beginning.
Q.1. What types of design do you create?
Our creative UI/UX designers create designs that are user-friendly, lightweight, and theme-oriented which promotes every single component of your brand or business idea.
Q.2. Do you customize data in app design?
Yes, we do customize data in the design according to your requirements.
Q.3. What is my role in the design process?
Your involvement is important in the complete design process. As a professional mobile app development company, we do our best to satisfy you and this is not possible without your inputs. So, we always want you to be involved and updated with the project status and share your valuable feedback, references, if any, to give us a way to fulfill the ultimate design goal.